SIGNE ROSE
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bio
I am a designer with a distinctive design aesthetic. I celebrate femininity through my use of vintage details and a touch of wit and whimsy. I believe clothes that make women feel sexy and beautiful are always in fashion. My design style is not timid by any means and is definitely more Marilyn Monroe than Jackie O’. I am a fan of acid colors and bold prints and textures, but I don't think everything has to shock. I also incorporate fine details and delicacies, craftsmanship and exquisite materials into all my creations. Lace, chiffon, tulle, voile, charmeuse and luxe blended jerseys are my chosen fabrics. The most important aspect for me when designing is that I create something special, a “favorite thing” or a unique item to be cherished.I was born in Bolinas Ca, a liberated and creative bohemian community, and was fortunate enough to spend much of my youth traveling. At 18, I moved to London. London was mind-blowing because it was so stimulating and exciting. It was there that I developed my love for irreverent design. I soon began attending the internationally renowned Central Saint Martin’s College of Art and Design, where the air was buzzing with creativity and innovation. During my time in Europe, I did an apprenticeship with Philip Treacy and also worked with Alexander McQueen in both London and in Paris while he was the head of Givenchy. The old world of French Haute Couture that still exists within the ateliers of Givenchy and Dior is a dying art, but it is magnificent. My time at Givenchy was a precious experience, and a definitive period in my design career.When I left London, I moved to New York where I passed my time as an intern for Carolina Herrera while looking for my first big NYC gig. I soon found a job with a kindred spirit in Betsey Johnson. It was with Betsey that I learned the business side of the fashion industry and my time there was still creative and really fun. After a few exhilarating years in New York I moved to Los Angeles to design for Jennifer Nicholson. Designing for Jennifer was challenging and like a dream because it was wonderfully extravagant. We designed made-to-order red carpet gowns as well as seasonal ready to wear collections which we showed in Bryant Park in NY. Although I love designing ready to wear collections, It soon became clear that I had a passion for designing lingerie. I left Jennifer Nicholson and began a quest to design intimate apparel. It was not long before Carol Malony and I found each other. I became the creative director of her two brands as well as director of her private label business with brands including Victoria’s Secret. This was like a match made in heaven. After the better half of a decade with Carol I left to pursue new challenges.Designing lingerie and gowns remains my passion. The two are very similar in my opinion. Both celebrate exaggerated femininity. Lace, bows, silk, feathers, delicate details, high glamour, cheeky flourishes; these are the things that I love and the things that define me as a designer.
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PROFESSIONAL EXPERIENCE2004 - 2010 Carol Malony Pacific Palisades, Ca.Creative Director Responsible for all creative decisions within the company. Brand Concept: Seeing a need in the marketplace for “European lingerie at American prices”, I created the Carol Malony and Haute brands to fill the niche of high concept lingerie affordable to the American market. Brand Marketing: Created the fun, sassy, sexy image and attitude of the brand. As well as our manifesto and slogan Product Design: Responsible for all aspects of design for brand and private label. Clients include Marks & Spencer, Victoria’s Secret, Zara , Halle Berry, and Yoga Works. Seasonal collection concepts, illustrations sketches, cads and flats, mood boards when needed. Maintained consistent styling and attention to detail. Worked closely with patternmakers and sewers to bring concepts to fruition. Improved, oversaw and maintained integrity of the collection. Embellishment Design: Designed all prints and embroideries. Graphic Design: Logos for our brands as well as private label brands, hang tag design, label design, catalogue design, promotional material design. Devised campaign concepts, photo shoots, and art directed photo shoots. Sourced trims and fabrics and factories from Europe and Asia Worked with sales team to create and meet sales goals, and identify and acquire important clients and stores.2002 - 2004 Jennifer Nicholson Venice, Ca.Creative Director Responsible for all aspects of designer collection from concept to completion. Designed prêt-a-porter and couture collections shown at Bryant Park in ’03,’04 and ‘05 New York Fashion Weeks. Designs included custom gowns, dresses, suits, sportswear, lingerie and swim, leather and knitwear. Provided concept research, concept presentation and mood boards as well as trend forecasting and interpretation. Sourced fabric and trims at Premier Vision in Paris as well as domestically. Researched and applied unconventional detailing and finishing and worked directly with patternmakers to create a superior quality product. Collaborated with India to produce unique print and embroidery concepts. Purchased vintage inspiration pieces including clothing, prints and embroideries. Advised on company structuring and image. Assisted styling for fashion shows and campaign photo shoots. Designed and illustrated entire collection, interpreted and illustrated the founders design ideas. Provided illustrations for press and private clients. Technical drawings, illustrated and compiled buy books. Print design, embroidery design, t-shirt graphics design, logo design, packaging design, website design, created look books Improved, oversaw and maintained integrity of the collection. Interviewed, hired and instructed patternmakers, sewers and interns. Liaised with showroom regarding merchandising and sales. Worked with domestic and international contractors.2001 Betsey Johnson New York Designer Duties included design on main line, children's line, ultra line, and show, trend forecasting, line concept development, fabric concept and research, print development and purchase and artistic illustrations. Designed or purchased embroidery, prints and surface decoration, print re-coloring, worked with the patternmakers doing detailing and fitting garments, designed a line of exclusive Betsey Johnson accessories for the shops, produced a line of accessories for press exclusively, organized and ran a team of five interns working on specific creative projects. June 2000 Marjan Djodjov Pejoski LondonFreelance Print Designer Designed prints and embroideries for the spring 2000 collection. Summer 2000 Givenchy ParisAssistant Responsible for assisting all designers, created fabric and sewed showpiece garments from sketches for the fall and spring ready to wear show, assisted the accessories designer for the summer 2000 couture show, created accessories from inspirational sketches and altered existing accessories to fit in the show; hats shoes wigs. May-October 1999 Alexander McQueen LondonIntern/Design Assistant Assistant to Alexander McQueen in all aspects of design and production. Contributed designs for jeans, accessories, mainline and couture, produced accessories and showpieces for the spring 1999 show, print design and coloring, embroidery design and coloring, draping and pattern cutting, garment construction. Summer 1998 Philip Treacy LondonIntern Assistant to Philip Treacy in sewing couture and ready-to-wear hats, feather preparation and manipulation, hat blocking, hat restoration and factory supervision. EDUCATION 1997-2000 Central Saint Martins LondonBachelor of Arts with Honors1998 The London Institute LondonCertificate of Period Millinery1996-1997 The London College of Fashion LondonCertificate in DesignSKILLS Design, pattern cutting, draping, sewing, hand sewing, machine knitting, embroidery, embroidery layout and coloring, leatherwork, feather-work, beading, accessory design and production, fabric research & sourcing, storyboards, color and fabric stories, flat drawings, sketching, illustration, concept research, market awareness, trend forecasting, fashion formulas, design critique, merchandisingstyling, make-up design, knowledge of fashion history & psychology, pop culture, music and art movements. Computer skills: Word, Photoshop, Illustrator, Dreamweaver, photo editing & retouching.
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